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  • Vijayotsava

    Vijayotsava
Vijayotsava
  • Vijayotsava was a shopping festival with the strategic tie ups with various retailers across each market. The time frame for this event was from September 25th 2016 to October 31st 2016.
  • Vijayavani had sponsored more than 1200 prizes for this shopping festival along with a bumper prize of Hyundai eon.
  • Karnataka was divided in to four zones and each zone will have one bumper prize.
Vijayotsava held by VRL
Concept:
  • The retailer/shopper consumed ‘five’ 400 Sq cm advertisements in the respective editions/all editions at an interval of 35 days.
  • To make the advertisement more viable, Vijayavani has offered incentivized pricing in respective editions (only for clients participating in Vijayostsava)
  • Each shopper will entitle for this contest against purchase of Rs.1000/- per invoice, and the shoppers will be entitled for a lucky coupon.
Vijayotsava held by VRL
Result:
  • VRL conducted the lucky draw in Bangalore.
  • Winner of the Lucky draw was announced in the newspaper with edit and photograph.
Vijayotsava held by VRL
Vijayotsava held by VRL
Vijayotsava held by VRL
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