Search News Posts

  • Telecom

    Telecom in Karnataka
Print Plan Summary
Karnataka
AA, 15+ yrs, NCCS ABC
TG pop (000’s) : 26823
Publications Base Plan Alt Plan 1
Vijay Karnataka 4 2
Vijayavani 0 8
Prajavani 4 3
Total Insertion 8 13
Cost Index 100 99
Reach (000) 6161 7135
Reach (%) 23 27
Reach Index 100 116
OTS 3.2 2.9
GRP 74 77
GRP Index 100 104
CPRP 45287 42891
CPRP Index 100 95
CPT 545 465
CPT Index 100 85
By reducing 2 ads in VK &1 ad in PV results in:-
  • 8 more ads in VV, at no extra cost.
  • 16% increase in reach
  • 4% increase in overall noise(GRP)
  • 5% improvement in overall cost- benefit of the plan (CPRP)
  • 15% improvement in cost-benefit of reach (CPT)

Source: IRS 2014

A product of VRL Media Ltd.
Designed and Developed by SocioSquare