Opportunity : There was an opportunity to use sampling innovation for a client for the first time in order to connect with the customers and increase sales.
As this was the first time that the client was introduced to such kind of innovation, they were not sure whether it will help in achieving the desired results.
There was a high risk of achieving low or almost zero ROI as sampling in newspapers an expensive tool for promotion.
Result :Client expectation was approx. 20% redemption of coupons. There was 50% redemption of coupons in first 20 days post sampling activity subsequently resulting to 70% incremental increase in sales. This was an exclusive deal with us.