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  • Highlights

    Highlights of Vijayavani
  • Karnataka
  • TG: Male 25+ yrs NCCS AB | TG Pop: 5811
  • Vijay Karnataka: 903

  • Prajavani: 726

This is the Readership of Vijay Karnataka & Prajavani in the above TG

Note: All figures are in '000s

Source: IRS 2014

  • Karnataka
  • TG: Male 25+ yrs NCCS AB | TG Pop: 5811

Vijayavani: 420

In the above TG, this is the readership of Vijayavani

Note: All figures are in '000s

Source: IRS 2014

  • Karnataka
  • TG: Male 25+ yrs NCCS AB | TG Pop: 5811
  • Vijayavani: 420

    398

    22

    881

    Vijay Karnataka: 903

  • Vijayavani: 420

    405

    15

    711

    Prajavani: 726

In the above TG Vijayavani delivers, 44% incremental reach over Vijay Karnataka & 56% incremental reach over Prajavani

Note: All figures are in '000s

Source: IRS 2014

  • Karnataka
  • TG: Female 25+ yrs NCCS AB | TG Pop: 6075
  • Vijay Karnataka: 638

  • Prajavani: 437

This is the Readership of Vijay Karnataka & Prajavani in the above TG

Note: All figures are in '000s

Source: IRS 2014

  • Karnataka
  • TG: Female 25+ yrs NCCS AB | TG Pop: 6075

Vijayavani: 175

In the above TG, this is the readership of Vijayavani

Note: All figures are in '000s

Source: IRS 2014

  • Karnataka
  • TG: Female 25+ yrs NCCS AB | TG Pop: 6075
  • Vijayavani: 175

    173

    2

    636

    Vijay Karnataka: 638

  • Vijayavani: 175

    172

    3

    434

    Prajavani: 437

Contrary to popular perception, the number of duplicated readers between Vijayavani and other dailies are very few In the above TG Vijayavani delivers, 27% incremental reach over Vijay Karnataka & 39% incremental reach over Prajavani

Note: All figures are in '000s

Source: IRS 2014

  • Karnataka
  • TG: AA 25+ yrs NCCS ABC | TG Pop: 20225
  • Vijay Karnataka: 1983

  • Prajavani: 1482

This is the Readership of Vijay Karnataka & Prajavani in the above TG

Note: All figures are in '000s

Source: IRS 2014

  • Karnataka
  • TG: AA 25+ yrs NCCS ABC | TG Pop: 20225

Vijayavani: 805

In the above TG, this is the readership of Vijayavani

Note: All figures are in '000s

Source: IRS 2014

  • Karnataka
  • TG: AA 25+ yrs NCCS ABC | TG Pop: 20225
  • Vijayavani: 805

    770

    35

    1948

    Vijay Karnataka: 1983

  • Vijayavani: 805

    773

    32

    1450

    Prajavani: 1482

In the above TG Vijayavani delivers ,39% incremental reach over Vijay Karnataka & 52% incremental reach over Prajavani

Note: All figures are in '000s

Source: IRS 2014

  • Karnataka
  • TG: Male 15-25 yrs NCCS AB | TG Pop: 3305
  • Vijay Karnataka: 638

  • Prajavani: 437

This is the Readership of Vijay Karnataka & Prajavani in the above TG

Note: All figures are in '000s

Source: IRS 2014

  • Karnataka
  • TG: Male 15-25 yrs NCCS AB | TG Pop: 3305

Vijayavani: 221

In the above TG, this is the readership of Vijayavani

Note: All figures are in '000s

Source: IRS 2014

  • Karnataka
  • TG: Male 15-25 yrs NCCS AB | TG Pop: 3305
  • Vijayavani: 221

    213

    8

    496

    Vijay Karnataka: 638

  • Vijayavani: 221

    209

    12

    332

    Prajavani: 437

Contrary to popular perception, the number of duplicated readers between Vijayavani and other dailies are very few In the above TG Vijayavani delivers, 33% incremental reach over Vijay Karnataka & 48% incremental reach over Prajavani

Note: All figures are in '000s

Source: IRS 2014

  • Circulation Trend
  • Market: Karnataka

Vijayavani has witnessed a tremendous growth rate in its circulation figures over a period of time

Note: All figures are in '000s

Source: ABC Circulation

 

  • Edition-wise Circulation
  • Market: Karnataka
  • Vijayavani
  • Vijay Karnataka
  • Prajavani

DC 3 – Haveri, Udupi, Dakshin Kannada

DC 4 – Bagalkot, Bijapur, Gadag

DC 5 – Bidar, Raichur, Koppal, Bellary, Gulbarga, Yadgir

DC 6 – Shimoga, Chikmagalur, Hassan, Kodagu

DC 7 – Chitradurga, Davangere, Tumkur, Mandya, Mysore, Chamarajanagar, Kolar, Chikkaballapura, Bangalore Rural, Ramanaga

Vijayavani ‘s circulation is more than its competitors in most districts/clusters

Note: All figures are in '000s

Source: ABC Circulation

  • Overall Readership
  • Market: Karnataka | Base Pop(000): 51323

Note: All figures are in '000s

Source: IRS 2014

  • Sole Readership
  • Market: Karnataka | Base Pop(000): 51323

Note: All figures are in '000s

Source: IRS 2014

  • Growth in Readership
  • IRS 2014 over IRS 2013 | Market: Karnataka
  • Vijayavani
  • Vijay Karnataka
  • Prajavani

Vijayavani shows the highest growth percentage amongst the competitors

Source: IRS 2014

  • Growth in Readership
  • IRS 2014 over IRS 2013 | Market: Karnataka (U)
  • Vijayavani
  • Vijay Karnataka
  • Prajavani

Vijayavani shows the highest growth amongst readership in all above TG’s

Source: IRS 2014

 

 

  • Cost-efficiency comparison
  • Market: Karnataka
  • Vijayavani
  • Vijay Karnataka
  • Prajavani

Vijayavani is most cost effective daily on cost per unit basis within these demographic segments

Source: IRS 2014

  • Rural Urban Readership
  • Market: Karnataka | Base Pop: 51323
Vijay Karnataka: 3534
Prajavani: 2813
Vijayavani: 1571

Note: All figures are in '000s

Source: IRS 2014

  • Gender-wise Readership
  • Market: Karnataka | Base Pop: 51323
Vijay Karnataka: 3534
Prajavani: 2813
Vijayavani: 1571

Vijayavani component of Male readers is higher than that of competition.

Note: All figures are in '000s

Source: IRS 2014

  • Age-wise Readership
  • Market: Karnataka | Base Pop: 51323
Vijay Karnataka: 3534
Prajavani: 2813
Vijayavani: 1571

Conclusion:
Vijayavani’s youth profile is better than that of the competitors.
Vijayavani has a slightly better profile than its competitors in the 35-44 years age group.

Note: All figures are in '000s

Source: IRS 2014

  • NCCS-wise Readership
  • Market: Karnataka | Base Pop: 51323
Vijay Karnataka: 3534
Prajavani: 2813
Vijayavani: 1571

Note: All figures are in '000s

Source: IRS 2014

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