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Print Plan Summary
Karnataka
AA 15-40 NCCS ABC
TG pop (000’s) : 16922
Publications Base Plan Alt Plan 1
Vijay Karnataka 2 1
Vijayavani 0 5
Prajavani 2 1
Total Insertion 4 7
Cost Index 100 98
Reach (000) 6255 6663
Reach (%) 23.32 24.84
Reach Index 100 107
OTS 1.69 1.70
GRP 39 42
GRP Index 100 107
CPRP 42628 38837
CPRP Index 100 91
CPT 269 246
CPT Index 100 92
By reducing 2 ads in VK & PV each, results in:-
  • 5 more ads in VV, at no extra cost.
  • 7% increase in reach
  • 7% increase in overall noise(GRP)
  • 9% improvement in overall cost- benefit of the plan (CPRP)
  • 8% improvement in cost-benefit of reach (CPT)

Source: IRS 2014

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