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  • Durables

    Advertise on VIJAYAVANI for Durables
Why consumer durable products should include
VIJAYAVANI in their media plan.
Advertise Home Appliances on VIJAYAVANI
Readership Comparison
  • Karnataka
  • AA, 25+ yrs, NCCS AB | TG pop (000’s): 11886

Vijayavani is the 3rd largest read daily in the target group

Note: All figures are in '000s

Socurce: IRS 2014

Reach & CPT Analysis
  • Karnataka
  • AA, 25+ yrs, NCCS AB | TG pop (000’s): 11886

Vijayavani is Cost-Effective daily in the target group
Vijayavani is Much more Cost-Effective than Vijay Karnataka

Note: Figs on yellow line represent CPT index figures and figures on top of the bar charts are reach figures.

Source: IRS 2014

Print Plan Summary
Karnataka
AA, 25+ yrs, NCCS AB
TG pop (000’s) : 11886
Publications Base Plan Alt Plan 1
Vijay Karnataka 3 2
Vijayavani 0 5
Prajavani 3 2
Total Insertion 6 9
Cost Index 100 98
Reach (000) 6719 8079
Reach (%) 25 30
Reach Index 100 120
OTS 2.7 2.3
GRP 68 70
GRP Index 100 103
CPRP 36985 35187
CPRP Index 100 95
CPT 375 307
CPT Index 100 82
Reducing 1 ad in VK & PV each results in:-
  • 5 more ads in VV, at no extra cost.
  • 20% increase in reach
  • 3% increase in overall noise(GRP)
  • 5% improvement in overall cost- benefit of the plan (CPRP)
  • 18% improvement in cost-benefit of reach (CPT)

Source: IRS 2014

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