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  • Automobile

    Vijayavani for Automobile Industry
Print Plan Summary
Karnataka
M, 20+ yrs, NCCS AB
TG pop (000’s) : 6521
Publications Base Plan Alt Plan 1
Vijay Karnataka 6 4
Vijayavani 0 10
Prajavani 6 4
Total Insertion 12 18
Cost Index 100 98
Reach (000) 8390 10289
Reach (%) 31 38
Reach Index 100 123
OTS 5.4 4.7
GRP 168 181
GRP Index 100 108
CPRP 30005 27394
CPRP Index 100 91
CPT 601 482
CPT Index 100 80
By reducing 2 ads in VK & PV each, results in:-
  • 10 more ads in VV, at no extra cost.
  • 23% increase in reach
  • 8% increase in overall noise(GRP)
  • 9% improvement in overall cost- benefit of the plan (CPRP)
  • 20% improvement in cost-benefit of reach (CPT)

Source: IRS 2014

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